Tag Archives: Silvio


1 Feb

Sexism in British Media

Asda (British Supermarket) has recently been cleared of hundreds of sexist complaints brought against them for an advert at Christmas. The advert demonstrated a woman preparing Christmas dinner and was backed with the slogan “behind every Christmas there’s a mum”.

 Most of the complaints deemed the advert as ‘sexist’ and “outdated gender stereotypes”. Some complaints were that the add was also distressing for children who didn’t have a mother.   (Ref)

British people here feel that miss-representation of women on the television could be as simple as saying something that implies something only about women, whereas in Italy, the problem is a lot more graphic! If this Asda advert was in Italy, I doubt Italians would even consider this as a form of sexism, but that’s only in my opinion.

I came across another example of a woman of three daughters who slammed Top Gear (a television program about cars). The reason: In the top gear trailer the women are only tasked with making the men and their outfits look good! This outraged the mother as she believed women are being mis-represented on British Television!  (Ref)

This idea of sexism in Britain is interesting, especially after watching Italian media and reading about Lorella Zanardo’s “il corpo delle donne” campaign.

Comparing the two types of media, I believe many questions should be raised. “Where is the line and how do we draw that line?” In other words, at what point does something become sexist or not become sexist? Is it a matter of Culture?


The Male Opinion

31 Jan

On Monday 28th January 2013 at about 13:00 Italy time I was listening to Radio Deejay Italia. It was a random choice to tune in, and when I did I heard a strange comical type character speak about his father’s nightclub business with the DJs. I don’t believe this character was real nor was this nightclub as it seemed to be a bit of a joke; however, that was not the point.  The issue that struck me was that this character spoke openly and explicitly about his father’s nightclub and the ability to purchase women for sexual favors  The Italian language that was used (and some English words) was filthy.

It never seizes to shock me or surprise me that the fact Italian media, again, are discussing this sort of thing which degrades women (and men to a certain degree) AND doing this at a time when a child could be at home or in the car potentially listening to this radio station. So I decided to discuss this issue with some of my Italian friends who were online on my social network profile.

I had an interesting response from the females, who all happened to be Italian immigrants living in Ireland (except for one) who all agreed with me that Italian media is sexist. I have yet to hear back from men on this matter!  Perhaps the males don’t care enough for this problem and If so, why not? If you are male and you are reading this I would like to propose to you a question: The Italian media represent women in a humiliating way, how would you feel if the veline on strisia la notizia or the girls that were spoke about in a sexual way on the radio were your sisters, your mother or your daughters? OR better still, imagine the tables had turned and females degraded your body in public view, what would you make of this situation?

Please support Lorenza Zanardo in ‘il corpo delle donne’. If you are on facebook hit Like on her page.


31 Jan

In my previous post about Lorella Zanardo and women’s bodies I briefly mentioned that a darker side of Italian politics had been revealed to me with reference to Berlusconi.  I would like to emphasise that it is not only women he seeks to humiliate but his flighty behaviour has also allowed him to express his fascist ideas.

This recent BBC world news link reports on Berlusconi praising Mussolini.